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AI InsightsFebruary 15, 20263 min
Generative VFX: The New Era of Commercial Video Production
How we are using video diffusion models to cut post-production costs while maintaining cinematic standards.
The video industry is experiencing an earthquake thanks to the arrival of high-quality generative models. In this insight we explore the real impact on commercial productions.
Image-to-Video models are providing temporal consistency unthinkable just a few months ago. * AI upscaling allows recovery of compromised footage.
We are testing these workflows directly on our clients' social campaigns, achieving engagement rates up to 30% higher than traditional videos.
Beyond Chroma Key
Until yesterday, shooting a scene on an alien planet or in a pristine forest required huge budgets for virtual sets or traditional VFX. Today, hybrid techniques combining green screens and AI video generation allow for stunning results on accessible budgets.We are testing these workflows directly on our clients' social campaigns, achieving engagement rates up to 30% higher than traditional videos.
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E-quipe Creative
Digital Laboratory
