Merchandising & Bespoke Production
ACI Sport - Rally Driver Collection
The Challenge
Transforming the official characters provided by ACI Sport into a functional, high-quality merchandising product. The main challenge was adapting the existing character designs to the technical specifications of a USB drive, maintaining their recognizability and distinctive details (suits, helmets, liveries) intact on a reduced, three-dimensional scale.
- 01Faithful adaptation of original character designs to USB format.
- 02Creating a functional object with collectible value.
- 03Respecting ACI Sport brand identity in an unconventional format.
Strategy
Our Approach
Starting from the character visuals provided by the client, we managed the entire engineering and production process. We translated the 2D designs into 3D models optimized for PVC molding, ensuring that every detail was industrially reproducible without losing the charm of the original design. The use of multi-layer injection soft PVC allowed for faithful color rendering and a high-quality soft-touch finish.
3D Adaptation
Transposing provided character designs into mold-ready 3D models.
Material Selection
Choice of soft-touch PVC for durability and premium feel.
Production Engineering
Design optimization to integrate the USB connector without compromising aesthetics.
Quality Assurance
Rigorous control over print details and USB functionality.
Impact
Concrete Results
We engineered a line of tech-accessories merging aesthetics with functionality. Our team managed the transformation of 2D visuals into complex 3D models, optimized for mass production in soft-touch PVC. The final result transcends traditional merchandising, combining Toy Design precision with USB technology, delivering a high-quality, visually impactful physical asset to ACI Sport.
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