Sports & Events
Rally del Lazio
The Challenge
Managing communication for a complex event like the Rally del Lazio requires coordination and timeliness. The need was to consolidate the rally's image, offering complete media coverage that valorized both the sporting aspect and the territory, while guaranteeing visibility for sponsors.
- 01Content coordination over a vast territorial area.
- 02Need for pre, during, and post-event engagement.
- 03Sponsor visibility management on digital channels.
Strategy
Our Approach
We developed an integrated cross-media strategy. From website restyling and management for easy consultation to the production of emotional video content (promo and aftermovie) telling the race story. Social and sponsor management ensured a constant flow of information and partner visibility.
Web & Social
Integrated website management and live social media coverage for real-time updates.
Video Production
Creation of emotional pre-race promo videos and post-race cinematic aftermovie.
Sponsor Care
Valorization of commercial partners through dedicated content on all digital channels.
Photography
Professional photo service to document every phase of the competition.
Impact
Concrete Results
The new digital ecosystem led to significant growth in social media engagement and extremely positive feedback from athletes and sponsors. High-quality video content elevated brand perception, transforming the Rally del Lazio into a media event as well as a sporting one.
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