Sports & Events
Rally di Roma Capitale
The Challenge
Rally di Roma Capitale is not just a race, it is an international media event that combines sport, tourism, and entertainment in the heart of the Eternal City. The main challenge was coordinating complex communication on multiple fronts: engaging passionate fans, satisfying the visibility needs of institutional sponsors, and narrating the event in real-time with content of the highest technical and emotional quality.
- 01Real-time coordination of photo/video content across multiple locations.
- 02Integrated sponsor management on physical and digital channels.
- 03Creation of an emotional aftermovie enhancing the Roman setting.
Strategy
Our Approach
We deployed a multidisciplinary team to cover every aspect of the event. From live social media management with constant updates to the production of premium video content for TV and web. We also curated the on-site experience, managing the mascot and sponsor activations, ensuring a consistent brand experience.
Urban Domination
Creation of spectacular 3D content for maxi-screens in the center of Rome, maximizing event visibility.
Live Coverage
Dedicated team for real-time photos and videos from special stages and the service park.
Content Production
Production of pre-event promotional videos and post-event cinematic aftermovie.
Sponsor & Merch
Partner visibility management and development of the official merchandising line.
Impact
Concrete Results
The project ensured full event coverage through multimedia content production and real-time social channel management. Sponsor presence across various physical and digital touchpoints was also coordinated, ensuring correct exposure for brand partners.
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